From a conference at an
event center in Pharr, TX
to a retreat at a lodge, corporate events can be great tools for launching products, gathering teammates or inspiring new successes. But corporate events can be tough to plan.
How can you make sure your next corporate event is the best it can be? Use these five steps to making sure your next event is a huge success:
1. Choose, and Stick to, a Theme –
Themes can help guide and streamline a cohesive event, but they can also detract and distract if not chosen correctly. Be sure to choose a fun, inspiring and exciting theme with universal appeal and then stick with it. Let the theme help you plan out activities, foods and drinks, and even prizes.
2. Be Bold –
Many businesses fall into event ruts when they try and re-create successful events of the past over and over again. This never works, and it usually leaves guests bored. A successful event is a new event that takes a bold, exciting or new approach. Do something different, whether it’s a new theme, surprise performance, challenge or game or even an auction.
3. Take Breaks –
It’s important to schedule breaks or down-time in corporate events so both you and your guests avoid getting burned out. You also want your guests to retain what they’ve seen and learned, and they will never be able to do that if the schedule is so jam-packed that they don’t have a chance to relax and absorb. Breaks are important.
4. Variety is Key –
While seminars, lectures and team building activities are all well and good, its vital to switch things up. An event with variety is a successful event. Make sure you offer lots of different kinds of activities from talks and team building to meditation, games, trivia, or even movies. Also, allow guests to have some choice in what they participate in. It's okay to have some mandatory events but allowing a few choices will make people focus more on what they choose to attend, thereby making sure they get the most out of it.
5. All About Venue –
All of these steps won’t do you any good if you don’t have a good venue at which you can hold your event. It’s important to find an event center that can meet all your needs from catering and décor to layouts, tech and more. Be sure any venue you choose has enough space for your expected headcount and desired activities. Also, don’t forget to look for venues with good support staff that can help you throughout set up, take down, and everything in between.